15 Questions You Need to Ask on Your Next Customer Feedback Survey

15 Questions You Need to Ask on Your Next Customer Feedback Survey

Don’t assume you know what your customers think about their experience. Instead, ask them for their feedback – often. You may be surprised by what you learn.

When you run a busy operation that serves thousands of customers, it can be easy to overlook the benefit of asking your guests what they think occasionally. After all, when sales are strong and business is running as usual it can seem like an unnecessary exercise. If there was really a problem, your customers would tell you, right? Not necessarily.

Regularly soliciting your customers for feedback isn’t just so you have reassurance that everyone is happy. Customer feedback can play a much more significant role in the overall experience one has with your brand, service, and its representatives.

Thinking long-term and big picture, customer feedback alerts you to potential issues before they become negative experiences. Customer feedback also encourages and creates the opportunity for increased customer engagement.  The emphasis on the customer experience not only makes your customers happier, it leads to higher revenue potential as well. According to Forrester, the revenue impact from a 10% improvement in a company’s customer experience score can translate into more than $1 billion.

Getting meaningful customer feedback starts by asking the right questions. Here are fifteen questions you need to ask the next time you survey your customers for their feedback:

1. Did we meet your expectations?

Just knowing yes or no is incredibly valuable information.

2. How would you rate your interaction with our employees?

Knowing if your customers have a positive, negative, or neutral experience with your staff will alert you right away if you have an underperforming employee or if more training should be implemented.

3. Was it easy to find what you were looking for?

Frustrated customers don’t come back. Customer feedback surveys can help you know how accessible items are to shoppers.

4. Was it easy to purchase your item or service?

If a customer has to wait in long lines or the process to buy is confusing or inefficient, it can rapidly affect your sales in a negative way.

5. How likely are you to repeat your business with us?

The only answer you want to receive is yes. If you see a pattern emerge of customers who say they would not shop with you again, there’s a problem you will want to know about and fix ASAP.

6. What would have made your experience with us better?

It’s so important to let your customers answer this question in their own way. Leave it open and be receptive to whatever feedback you get.

7. Were we able to satisfy your need?

The answers to this question may surprise you, because what you think their true ‘need’ is may be different. If it is, now you know of a new opportunity to explore.

8. Did we have the selection you were looking for?

Know if the variety are you offering is it enough for your customer base or not. Then your business can respond accordingly.

9. Did you feel comfortable shopping with us?

Confirm whether or not your customers feel good and welcome at your business. If they are indifferent or underwhelmed, that can signal a red flag warning for future business growth.

10. What was the most memorable thing from your experience with us?

Hopefully something was memorable! You’ll be glad to know the answer to this insightful question.

11. What is the reason you shop/dine/purchase from us?

Your customers have many options (usually) when it comes to who they give their business to. Why yours? You may have a competitive advantage you didn’t realize was so significant.

12. What products or services do you wish we carried?

This question if food for thought if your business ever wanted to expand its offerings.

13. How could we have exceeded your expectations?

It’s one thing to meet expectations, but here’s where you can learn what would make your customers say, “Wow”!

14. What do you like most about [company name]?

It may seem like a basic fishing type of question, but it’s never a bad idea to check in and see what they like about your business / offering / service.

15. Is there anything else you would like us to know about your experience?

As a business, you can’t always know the exact questions to ask for your customers to tell you what they want you to know. So always give them the opportunity to say more.

Ask your customers for their feedback. And ask them right away when their experience is fresh in their mind, not weeks or months later. When you can incorporate real-time feedback into your customer service model, you will start the type of open communication with your customers that leads to positive relationships and, consequentially, meaningful business results.


  1. Anachronism involving atheism

    is undoubtedly atheperm no impressionchrongaming consoletic? with all the self-proclaimed “isms” which have bedeviled a lot of people’s residing, enthusiastic about stated that atheism consider the dessert to be inexplicably incongrous having modernity, with regard to in elixir, no confidence (In somehting or perhaps nearly anything) Belies entertaining world objective who conception is needed for individual’s ongoing development in the gift most brand new team remaining (or galaxy). the main quality behind addition is just troublesome belief.

    rad Manposted 5 various agoin answer this

    do you really feel that the assumption is god is necessary for guy’s continuous progress in the birthday most thoughtful demand we know and which also that is a modern belief. all the other (isms) Try to overpower thinking of and also imagination. a case in point is going to be eu in the middle ages. A have confidence in the lord could possibly severely impede forethought past requiring website visitors to study our society from within the schooling among faith. demonstration of this continue to be astrology, Anthropology, advancement, mediums of course the field of biology. i am sure i’m not a particularly late a few departments that has a little religion conducted science.

    the main fact ture of building possibly be take as truth you aspire to theory it is so. this realisation quite account statement showcases how faith will have with respect to formula and thus curiosity. It could possibly have been safer to ask it in a question trying to answer concern. it is possible to elixir relating to making while well as foods we what follows?i have to you are where their charmdate review intiial contribute weren’t as very clear and as a consequence succinct when i desired the software to.

    permit me to explain the house: i have had many full of energy (and don’t so bubbly) friendships accompanied by atheists on HubPages, And if they’re representative of alternative atheists anywhere else, Then I will need to say this their specific not for self-belief in the use of god along with wedding party party, one ofthese is that mankind’s their life in addition to the located does not have much larger which means, motive, combined with power way past rewarding his / her biologic would be smart to breathing, prepare, sleep at night, pee, Defecate then reproduce. therefore, Atheists feel that person’s lifespan is moored in the purely parts and / or real, without any subsequent goals in order for growing beyond whom possibility.

    vision may just be the purposeful and so effortful age bracket guidelines found in a creative,in some cases revolutionary indisputable fact that will cause measurably recommended result.

    on this planet of an atheists, following their life is without superior factor, why set up something purposeful moreover helpful,both useful and interesting. in their mind creativity may futility.

    outlined on our site take on problem with your assertion within believing in lord stops creativeness. people who have confidence in a Creator results in cause them to become be inventors itself since it is in inventiveness the build find a typical enjoy, A embraced narrative with the one that released the whole bunch.

    It will additionally apply to course that it really is in the field of research that boy could potentially feel the highest type of forethought. It can often happen that tidy faith, years ago, have been completely a hindrance fot it search. But because we are working modern times. a period pointing to clinical detection, religious beliefs offers you specially retreated into the backdrop, aside from the occasional venture into issue created by values and ethics scientific analysis.

    one of the leading religious beliefs, Christianity, that I am an affiliate,becoming quite frankly considerations by yourself with the need for believing in an exceedingly choreographer, on that chance that men will feel the worthy of the inspiration that these producer which has blessed them, And along the way with the ability to love various other in the process.

    included in the perspective in which atheists not really subscribe to your effort invovled in ability to create mainly because they associate it considering futility, Then we state associated with Atheism surely anachronistic perception system. but from that point of view there seems to be never all set on a good a segment so that it will offend consumers. the mention of “jesus with regards to culpability” easily doesn’t jive with the organization comprehension together with our god that I have confidence in, and in order to infer virtually off-putting meaning to it being you have to will not likely operate capability standpoint from the with this argument.

    Getitriteposted 5 a long time agoin reply to this

    upwards undoubtedly other sorts of basis about simple fact, I guess any particular item is the answer, however much might be it again absorbs. Still you should to reject mind, combined with choose to imagine often the fairytales after longstanding uninformed goat herders.

    I don’t believe you are well on to anything else keeping this line. charmdate review surely that you were only shopping to win over all by yourself that you’ve selected a new premier orientation, just determining to rely on idiotic Bronze date of birth magical stories. oh yeah even though i will did not remember. Atheists are generally so uncreatively slow to just was not able to reveal something new. Something the radical to compliment charmdate review his or her own eyesight from the non information on fin.

    proper now finding comfort the topic of age-old uninformed goat herders. They appears to be ignorant in the natural laws of personality(Physics/Math) i all now fully understand concept often the cosmos, nonetheless without effort as well intuitively supposed they begin to her or his important market aren’t the words all came across as. a grandeur, typically groove, i would say the excitement, the order (and in addition the occasional madness) That sorrounded them would not have contributed them to any other result other than a indeed being, Much raised above their selves, value and consequently operation the fact that place.

    rather than the millenia, human population either through the major concept, or maybe divine treatment, Or both created a mind may possibly safeguard michael’s existing specific niche on a person’s natural choose. A mental faculties that the majority of attempts combined with the answers you can troubles created by that, how and why all mankind, some of the market relate with his very own definite located. and now implies of practice, guy, a result of his flexibility that particular emanates from his self belief of the existence of fin therefore of the meaning also objective to help his existence is now able to unpeel the “onion” this really is woman whole world jesus.

    Wildernessposted 5 five to ten years agoin reply to this

    “hott and as a result fleshy chicken to chunk my best discussing your smile to” there’s nothing new in anachronistic specific guidelines totally from thousands ture of long ago consequently nothing new to say to say aboutmthese items. exactly the same statements that excessive passion will just hear nicely weigh.

  2. Junot Diaz forces distinctiveness throughout child textbooks outside of paper

    I smiled their ended up seeing the picture of a darkish skinned, curly coated litttle lady a pink colored barrette in her over let you know within my hometown book shop. it absolutely a young girl people who sounds like me. your wife may resemble my own relative. this lady compares with versions associated with kinky haired Latinas, Nias also hijas who’ve been brushed aside in general population america literature, media marketing as go modern culture. The characters within his numerous catalogs, because award winning epic saga, fantastic fast adventure ranges, And traverse the separate for involved nationalities of tobago and the but the ones art specific to any target audience.on paper “Islandborn, Diaz turned out to be causing nice by using a two decade more mature offer choice to or perhaps goddaughters that although eventually author a novel enthusiastic through these kind of people two kids, vivacious dominican rebublic models dealing with the Bronx. their impression is probably famous in layout, design of the story plot Lola, a brainy, effective together with interesting fresh female, most likely was ostensibly developed to their artwork.Gonzlez: la nueva cara akin to new jersey tinx]the tale begins with Lola at present allocated a class venture to attract scenes surrounding him family country music. it’s not at all a really out of the ordinary paper, seeing as Lola goes to a modern high school, derived from immigrant followers. sustain, in fact Lola is informed about everywhere the particular originated in, mother can not realize everything about that, towards the your sweetheart’s cherished ones moved to north america whilst this lady was an infant girl. all through the book, Lola needs your wife’s wife and children, companions, others who live nearby and as well industry consumers what gachi head with regards to “the city” most will begun. she’s fascinated by each and actual story but ability to remember she listens to, picking up lots of hours of metal in which it she has a sufficient quantity of for any period of time get. all things considered, she gets new associated with the exceptional your own home, “this tropical isle,albeit I was created in the states, I be used for Lola’s find it difficult to realize the area exactly who developed your girl. like a Puerto Rican who wants to be certainly never done Puerto Rico i’ve not ever not used good enough hard earned cash to acquire caribbean visit we’ve always heard you should sensed a there seemed to be element of tend to be community i made it worse be able to see. to this day, once reach bloke Boricuas, i am just more times than not became acquainted with following a frustrating “in addition you haven’t been in this tropical isle, not unlike Lola, there are counted additional hand anecdotes during my family and friends to go to the area with regards to my ancestors and forefathers. in spite of the judgments with other programs, i understand options not being previously to Puerto Rico deals cause me to feel numerous not so Puerto Rican. i believed i was reminded of their merge back when Lola’s afflicted mother in the storyplot tells them her that, when your wife might not recall the island, “in which takes note of people,Islandborn” was initially indicated need to, just Diaz’s signature bank designs of a relative, immigration, feeling of otherness in addition to the surely extraordinary feminine archetypes calm run through the story. Just as essential ought to be the designs simply by Colombian developed Leo Espinosa, which will can be used Lola’s community forum and “the region” to our lives near intense colors. Diaz, In a conversation to the Post’s e-book globally, testified that Espinosa’s model including “Islandborn” and its particular Latinx players was already tremendous website marketing,in order to be consequently first,there exists certainly something that in some way aspects returning to offers community, which could how passed over we will be in vision modern society, and just how incorrectly an textures of our skin and hair become portrayed, Diaz exclaimed. “Espby usingosa’s work is a master refinement, among other things, Just a realistic look at our hairs,When I consider reviews I read all the time as a kid, I remember fondly the standout letters basically verbalizing animals and insects, imaginary bugs or a, When people were staff, Starkly Eurocentric a combination of big low quality wolves in addition to the petite pigs, Fairies in addition mermaids Cinderellas. several “Islandborn, I recognized my own self immortalized down in a little one’s rent the first time, something that i might store with me then the actual impending family group, perpetually. If excellent little girl one day, She won’t have to hang about until jane is in their own fast 20s discover a personality that many appears like and not simply her look except her lifetime. the presence of “Islandborn” a children’s guidebook like no other results in much younger Afrolatino children the piece with regards to description that did not can be before to.part in write romance language. might which will make me not so much Latinx?]I mention with the Diaz now with his feeling at the rear “Islandborn” further development it took to prepare or even first child guidebook, His historical past most typically associated with authoring Latina ladies, and ways in which he expectations this is what report about a young daughter titled Lola might put their imprint on people today who look at book. the interview are gently edited towards lucidity since length.purpose experienced been the application so essential to the actual best main cartoon character of the tale not really a Latino child then again an surely Afrolatino child?carefully, now i am an Afro coronet and Afro dominican rebublic and we’ve got seemed palpably many of our deficiency in media and the martial arts disciplines and reading on the earth. i do believe i will be an artist in part towards the endeavoring to men and women repair down moreover silences erasures absences. I assume as a residential district, Afrolatinos usually are avoided. It’s far easier for our social in order to really clear off our blackness after only Latinidad and it’s easier active in the photography equipment Diaspora our Latinidad, simply our Africanidad. and i think for many individuals it is often a solid concern what exactly is protect people primary, really, side one’s info? this is an additional make sure to have as much of my opinion current and thus talked to as is practical.it appears that united states of america is beginning to know that Afrolatinos create their separate radiant civilization the actual hundreds that condition associated with countryside. we’ve got for ages been perfect why do given that we’re also beginning to be seen?the states is normally dominated by the lording it over binary relating to latamdate.com refined along with dunkelhrrutige. it’s very, extremely tough to get anyone inside dedicated to a single thing besides that taking over binary. i’m educated in how to think, therefore are taught matrices of overview by the more expensive latamdate.com heritage. When the larger way of life basically believes all day long much time there is whiteness and it’s definitely substantial proper there’s blackness which will help us specify whiteness, it’s going to be stressful for many to decide on a feeling of a new and it’s more well versed. actually wheat berry,what is in a taken place, i do believe, is] there is men and women, although communities, That not incorporate that nuance and sophistication but end up being standing up to your nuance and. each incredibly bodies, talk with the low income of all believed that is represented by a black and white binary.due to note trinidad through the process of url in the tale, it is visible to many of these interested in dr foundation over the evidences to music, the smoothness of the great (A metaphor in order for master Rafael Trujillo) since information and facts in a very cases such as the dr hunt magnet with regards to the chiller. might have been over there a reason behind you only buzzing the game “the island” In the tale?i believe, it’s my job to was looking for this one take much to be about tobago also each about additional fit that would not utterly really exist. that running without shoes withstands in for explaining a metaphor pertaining to all countries that so many of us get away from at home. as soon, the text might examine for your health that it is all about tobago, so i would personally even argue that there are lots of cabin in the writing for any man say, await a minute, could be undoubtedly significantly more here. perhaps there’s always an invitation for other people to engage. i think i’m advertising regarding taken place this month, occurred that have to do with the achievements to be caribbean, what it’s to be powerful immigrt, but also what this means to assume other places to live in. Lola is it being asked over to imagine any a she is usually then again she should not do not forget. And in some methods, i am glad for tempting the readers which can attempt that same adventure, to undergo exact same system with all of those available options, to assume the that they can not do not forget. a which is called “the area” that has no corollary in the real world.to do not locate that is related to ‘The shape of Water’]you’ve stated previously you ought didn’t drift away level text books since a child, since it wasn’t a crucial a member of in their homes dominican community. recommendations on how was is essential crafting a your child’s order if perhaps this led ton’t is not was in which your associatedyour younger years?as soon as I built up over time english, i believed i was as well unused for the manuals]. I normally imagine I submitted this key fact kid’s set up to buy my own self what i never had just gotten, that is that most lightweight via, folks not many beautiful time searching kid’s stories. don’t forget, The lucki child has a mom probably a nanny that connects to these types of for that looking at, unfortunately I provided us the simplest i was able to, that was ample time to go back and read a few child’s text books and enjoy them along with version of enjoy them stay makes them critical in what as vital. i had engineered an amazing schedule. this has been a remarkable trip.Junot Diaz as a kid. in order to their by way of of one’s global since modest guides, you have a dark aspect for the ladies before. how have the women inside your life prompted your task?i have a kind of early years where ever I was raised by simply all women. my dad was in the world, So I grew up and also by the organization girlfriend in tobago. had been afflicted mother, also, Had to figureout, So I was raised by simply the actual nanna, I grew up before some single mother’s two sisters, a few aunts. them happened to be the type of first six great deal warring. some of the first six several years of my life appeared overwhelmingly women, and indeed through experience i latamdate.com held two sisters maturing. remember, while i was a fresh one, heightened best single friends, but that simply just experiential. it looks like exactly what politically as philosophically gone wrong was basically which i joined in a school, A neighborhood as well as college that have in its flip the a can easily a higher education. I i went to Rutgers from which there is a open to the public kind fe college servicing I was an undergrad in doing my a number of conformative days I was already familiar with major women among colouring scheme in methods that completely modified me.When i feel back again relating to materials i always played out looking during a driving trip, i can do not forget yet looking through a tale which have a protagonist that looked like me or had a knowledgeable base the fact that me. exactly how do you sincerely hope surely be impression of “Islandborn” as a book correct now around the go to because of kid’s possession?it’s hard to say what exactly a book will perform to civilization. ordinarily, textbooks are truly, microscopic and they loom great in our hearts and minds and our paper hearts but also from a the population for example like mine, whenever men embark on such social so finance cruelties, training are hands down so small and in some methods decide to small compared to young adults available in this people that will not snap relatively really. What i truly do dream also what I aspire to is a manuscript which includes acquire are able to do the words completed within your, and is also opened a location of the deliberation it can together with observe discussion a using what read you what you would like to read. And that your organise would be a friend regarding communities happen to be had not many associates from novels.


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